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SC Johnson Canada Leads the Way on Product Ingredient Transparency

Company Responsibly Expands Ingredient Communication Program to Reach 11 Million More Consumers

Brantford, Ont. (December 10, 2009) – Beginning today, ingredient information for cleaning and air care products such as Glade®, Windex®, and Pledge®, popular in many Canadian homes, will be available at and With this voluntary move, SC Johnson Canada goes beyond regulatory requirements, and an upcoming industry initiative, to ensure that Canadian customers can access ingredient information on over 200 SC Johnson Canada products. “As a family company, listening and responding to Canadian consumers is SC Johnson’s top priority,” said John Peoples, president of SC Johnson Canada. “Today’s families want to know what’s in the household cleaning and air freshening products they use in their homes. We are making our products’ ingredient information readily accessible and helping to connect the dots for consumers by listing not only what ingredients are used, but also what their functions are in our products.”

Building on a legacy of industry leadership, SC Johnson Canada will go beyond a voluntary industry transparency program announced in April 2008. SC Johnson applauds the industry for its efforts, and decided that consistent with its history of leadership, we wanted to take this effort further in a number of ways. Firstly, SC Johnson intends to list all of its ingredients including dyes, preservatives and fragrance ingredients. Fragrances will be shared by listing all ingredients that could be potentially included in the fragrance. This approach,which will be on the website by January 1, 2012, allows the company the ability to provide consumers with the information they seek, while protecting the proprietary details of the specific formulation of individual fragrances - a trade secret and competitive advantage for the company and it suppliers.

Additionally, SC Johnson will offer customers three convenient ways to access the ingredient information:

1. Online: A dedicated web site ( /, takes a closer look at the ingredients in SC Johnson’s products, and offers easy-to-access and easy-to-understand information about the ingredients in SC Johnson products.

2. Packaging: Within two years, ingredients will be listed in consumer friendly terms on SC Johnson’s home cleaning and air care product packages.

3. Toll-free Consumer Resource Centre: Consumers can also get the information they need about Canadian products by calling SC Johnson’s toll-free Consumer Resource Centre at 1-800-558-5566.

“We believe that Canadians have the right to know which ingredients are in the products that they buy so that they can make informed decisions about their health and about the products that they use in their homes,” says Paul Lapierre, Vice President, Public Affairs and Cancer Control, Canadian Cancer Society. “We applaud SC Johnson’s initiative to list ingredients on their products' labels, and we encourage other companies to follow suit.”

In addition Peoples stated “Consumers want transparency, and we’re committed to providing it. First and foremost, that means information that’s clear, always honest and easy to understand. And second, it means making that information easy to understand and available for the trusted and effective brands they use in their homes everyday through a variety of easy-to-access channels.”

A History of Leadership
Ingredient communication extends the company’s long history of doing what’s right for people and the planet. Using its patented Greenlist process, SC Johnson has transformed the way it selects raw materials for its products. In 2008, SC Johnson launched a lighter 950 mL bottle for products like Windex® glass cleaner. The new bottle reduces consumer waste by over 450,000 kgs annually. Actions like these continue SC Johnson’s legacy of leadership that has included milestones such as: introducing water-based aerosols in 1955; voluntarily eliminating CFCs from aerosol products in Canada in1975 – a full 10 years before regulatory requirements; and phasing out chlorine-based external packaging materials worldwide in 2002, including bottles made of PVC and bleached paperboard.

SC Johnson also is known for slashing coal-fired energy dependence at its manufacturing facilities. Since 2003, the company has used cogeneration with methane from a local public landfill to produce green energy for its largest global manufacturing plant. Last spring, SC Johnson also struck a five-year deal to source nearly half of the power for its second-largest North American plant from wind power. And, in Medan, Indonesia, the company has cut its use of diesel fuel by 60 percent by burning waste palm shells as a fuel source.