In 1976, we formally stated our guiding philosophy in “This We Believe.” In it, we express our beliefs in relation to the people to whom we are responsible and whose trust we must continue to earn.
Employees: We believe our fundamental strength lies in our people.
Consumers: We believe in earning the enduring goodwill of the people who use and sell our products and services.
General Public: We believe in being a responsible leader in the free market economy.
Neighbours and Hosts: We believe in contributing to the well-being of the countries and communities where we conduct business.
World Community: We believe in improving international understanding.